What You Should Know About On-Page Optimization

On-page Optimization

On-page optimization is the first step of Search Engine Optimization. During this process, if you improve some elements of your website, it will help prepare it to be indexed properly.

SEO may prove to be useless, or at least much less efficient and effective, if you do not perform on-page optimization first.

Note: If your website is built on the Genesis framework, you can perform some on-page optimization yourself using SEO settings that are built into the framework. However, if your website is not built on the Genesis framework, you might want to consider installing a different plugin that will help you optimize your website. I’d recommend using All in One SEO Pack or Yoast. Moreover, you can use Scribe SEO plugin for some content and links related optimization.

Here are some things to focus on while doing on-page optimization on your website.

1. Title Tag

This is the first line that people see in the search results. It has to be short but descriptive, and should include your most important keywords you want your website to be optimized for.

2. Meta Description

This appears under the Page Title in the search results. It will not help your rankings but may be a decisive point for people if they want to check out your website or not. That’s why you should include the most important information about your business and keywords there as well.

3. Sitemaps

Both the XML Sitemap and the HTML sitemap help to get all of your pages indexed by search engines.

The XML Sitemap is a file not visible on your website that tells search engines which pages on your website should be indexed.

The HTML sitemap is one of your subpages that includes a list of all your pages. This sitemap should link to all of your subpages and all of your subpages should link to it as well.

4. HTML Content Tags

In order to capture the reader’s attention, some parts of your content have to be highlighted. Additionally, highlighted information on your website seems to be important for search engines as well.

When you implement some HTML tags in your website content, remember about the hierarchy according to which you should use them.

H1 is the most important and it would be best to place it as high as possible on the website. It is usually used to highlight the most important phrase or sentence, for example, a title or header where you can include some keywords. It should be used only once so don’t overuse it.

H2, H3, H4, H5, H6 tags are less important than H1 but it’s still worth it to use them. They also highlight important parts of your website, like subtitles, as well as make the text on your website easier to read. You can use each of them a few times depending on the quantity of your content.

You should also use Bold and Italic text styles to emphasize some sentences or words like your keywords.

5. Content

Well written, informative content that reads smoothly and is easy to understand captures readers’ attention. Include your keywords in it to make it work for search engines as well and include few outbound links. Just remember to keep the balance between the amount of content, keywords, and links. Remember that you write for people, not search engines. Update your website often.

6. Links

Link to high-ranked websites, especially to on-topic ones. Check also if the websites you link to have many outbound links. If not – good for you.

7. Keywords

There’s no exact number of keywords you should include in your content. Let it be about 2 – 3 for 200 – 300 words but the most important is the natural look of your content so if you cannot fit a particular number of keywords in it – don’t worry. Keyword density is not that important. Keep in mind that you write for people in the first place. Moreover, place your keywords high in the page text content and use variations of your keywords.

8. Images

Use Alt attributes (alternate text) in the image in case the picture was not displayed as well as to tell search engines what the picture is about. This may even help you to show up in the search results when people are looking for images.

Short Summary

On-page optimization is a wide subject and there are of course more things you can do on your website to optimize it better but I consider the ones listed above to be the most important.

The best strategy is to keep your website content clear, interesting, and well organized. If your website is attractive to your readers, the search engines will find it valuable as well.

Don’t try any code tricks or suspicious methods to fool search engines. It’s not worth it and can harm your SEO efforts!

About Magda Gawlik Tomal

Magda is the Founder of WPSEOshop.com which offers Search Engine Optimization services for WordPress. She helps small businesses to promote online.


  1. SEO says:

    Yes, On-page optimization is the main part of SEO, it make the site more SEO friendly. These tips are immensely remarkable with my further perspectives.

  2. If some one desires expert view on the topic of running a blog afterward
    i recommend him/her to pay a visit this web site, Keep up the pleasant work.

  3. lino german says:

    Great article, thank you for posting.


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