This is a very hard job especially if you do business in a competitive market. After all, if being profitable was easy, we would ALL be making tons of money year after year. But there is no one simple rule that will work for all businesses. However, there are a few steps you should implement to help your business grow.
- Think of your products/services. Are they good enough? Is there anything you would like to change to improve them? If so, do it.
- What about your marketing? Where do you advertise your business? Is this working? If so, continue it. If it isn’t, it’s time to put a new strategy in place.
Learn How to Find Prospects and Customers Online thanks to Geoff Livingston and Gini Dietrich.
- Your website. Are you happy with how it looks and works? Do you like the design? Is the products/services page appealing enough? Do you have a lot of traffic? If you answered ‘no’ to any or all of these questions, hire a professional who will take care of your website (improve the design, make it easier for customers to navigate, make the subpages more appealing to your customers, the list goes on).
- Do you have a blog on your website? If you don’t, start one today! But if you already have one, take a look at it and answer the following questions: Are your blog posts informative? Do they help people? Yes? Great job! Nope…? Try to see things from your readers’ point of view and write about things they might want to read (give advice, tips, reviews, etc.). Help them find the answers to their questions. Encourage open discussions and constructive posts in your comments section.
Check out Robert Bruce‘s list of 7 Writing & Marketing Links Your Neighbors Will Wish They’d Read.
- How many people know about your business? How many followers do you have on Twitter? How many ‘Likes’ on Facebook? What about Google+? Don’t have Twitter, Facebook, and Google+ accounts? Set them up ASAP!
- Take part in discussions on similar-topic blogs. Be active. Get your name out there.
- If your business is local, take part in local events. Participate in trade shows, conferences, etc. Talk with people, tell them about your business. Build relationships.
Does it all sound too obvious to you? I’ve been working with a few small business owners who skipped some or even all of these steps even though they have run their own businesses for many years! That’s why I want to make sure YOU don’t miss any of these opportunities.
Although it takes some time to see the results of your work, I think it’s still worth trying. Just don’t put it off – take the steps to make positive impressions by improving your business appearance today.
What are your ideas to make a business more profitable? Share your own suggestions and experiences in the comment section below.